The relation between PR, marketing and the Internet

There are so many marketing messages making there way to consumers, but it's getting their attention, if only instantaneously, that matters. Whether you're selling a summer music camp or new style restaurant cuisine, it's about creating a positive image and consistent message.

PR / Public Relations takes a personal approach to providing intelligent and effective public relations and marketing campaigns based on your company's specific goals and needs. The Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate a "sale" then it's not marketing. However, the most widely accepted definition of marketing is that claims marketing to be the management process of anticipating, identifying and satisfying customer requirements profitably.

Thus, operative marketing involves the processes of market research, product development, product life cycle management, pricing, channel management as well as promotion. However, marketing is more of a process-oriented cross function, not a direct decision maker in these processes. It is one of the company's management tools to ensure that products and services are developed according to market requirements, and that they are profitable.

Prior to the advent of market research, most companies were product-focused, employing teams of salespeople to push their products into or onto the market, regardless of market desire. A market-focused, or customer-focused, organization instead first determines what its potential customer's desire, and then builds the product or service. Marketing theory and practice is justified on the belief that customers use a product/service because they have a need, or because a product/service has a perceived benefit.

The Internet, sometimes called simply "the Net," is a worldwide system of computer networks - a network of networks in which users at any one computer can, if they have permission, get information from any other computer. Today, the Internet is a public, cooperative, and self-sustaining facility accessible to hundreds of millions of people worldwide. Physically, the Internet uses a portion of the total resources of the currently existing public telecommunication networks. Technically, what distinguishes the Internet is its use of a set of protocols called TCP/IP. For many Internet users, electronic mail has practically replaced the Postal Service for short written transactions. Electronic mail is the most widely used application on the Net. You can also carry on live conversations with other computer users, using Internet chat. More recently, Internet telephony hardware and software allows real-time voice conversations.